Top 5 Ways To Market Merchandise With Retail Store Displays

The way merchandise is presented in your store can make or break a customer’s decision to buy. Utilizing high-impact store displays and effective retail displays can transform your space into a sales-driving, visually appealing environment. By strategically incorporating store fixtures like mannequins for apparel merchandising, commercial glass display cabinets, and a variety of retail displays, you create an experience that draws customers in and keeps them coming back.

Below, we’ll explore five practical and proven ways to market merchandise effectively using retail store displays.

1. Create Window Displays That Capture Attention

Your store’s window displays act as your first impression. A well-designed window featuring creative retail displays and mannequins can make passersby pause, look, and feel drawn to step inside. The key to great store displays is storytelling. For example, dress mannequins in your latest seasonal collection and position them against a cohesive theme or backdrop. Use intentional spacing and mannequin bases to highlight standout pieces and avoid clutter. 

• Pro Tip: Incorporate lighting to make your retail displays and store displays pop, especially during evenings. Spotlights, LED strips, or focused lamps can highlight specific merchandise or commercial glass display cabinets.
• Example: A clothing boutique can position mannequins in a winter wonderland setting, featuring their best-selling coats and scarves. This type of window display not only markets products but sets the tone for the shopping experience.

Why it works: Window retail displays act as silent salespeople. They spark curiosity and invite potential customers inside, increasing foot traffic.

2. Use Mannequins to Showcase Outfits in Context

Shopping for the right mannequins for sale is essential to bringing clothing and accessories to life. By showcasing complete outfits on mannequins, from tops down to shoes, you provide inspiration and show customers how items work together for specific occasions.

• Pro Tip: Group mannequins into themes like casual, formal, or workwear to appeal to different customer needs. This makes your retail displays more relatable and enticing. Shop a diverse range of mannequins for sale such as realistic mannequins, athletic, various body shapes, and more to ensure customers can envision the perfect look.
• Example: A retail store can feature mannequins styled for weekend wear, complete with jeans, sneakers, and matching accessories. Place these mannequins near related store displays to make shopping easy.

Why it works: Seeing products styled together on mannequins can encourage impulse purchases. Customers are more likely to buy items they see displayed as a complete look.

3. Leverage Commercial Glass Display Cabinets for High-Value Items

A commercial glass display cabinet is perfect for showcasing high-value, fragile, or specialty items like jewelry, electronics, collectibles, smoke/vape shop products, and even some bakery and cafe food items. These cabinets elevate the perceived value of your merchandise while adding a layer of security.

• Pro Tip: Use clean, minimalist arrangements in your commercial glass display cabinet. Too many items can make the display overwhelming. Arrange premium pieces to draw the eye.
• Example: A jewelry retailer might spotlight engagement rings and premium watches in a commercial glass display cabinet, using tiered stands and soft LED lighting to enhance their appeal.

Why it works: A carefully curated commercial glass display cabinet makes products feel exclusive. It builds trust with customers by presenting items securely and professionally, making it a vital fixture for effective retail displays.

4. Encourage Hands-On Interaction With Table or Counter Displays

Allowing customers to touch, feel, or test products can significantly improve their shopping experience. Table and counter store displays are effective for products customers want to explore, from beauty samples to electronics.

• Pro Tip: Display sample products alongside clear signage highlighting pricing, features, or benefits. Use commercial glass display cabinets nearby for higher-value items that should be viewed but not handled without assistance.
• Example: A beauty store might display perfume and skincare testers on a retail counter, with mirrors and applicators nearby to encourage trials.

Why it works: Customers who interact with merchandise are more likely to buy. This tactile aspect of store displays increases both confidence in the product and conversion rates.

5. Rotate Seasonal Displays to Keep Things Fresh

Stale store displays can make a store feel outdated. By incorporating seasonal changes into your retail displays, you create urgency to buy while keeping the visual appeal current.

• Pro Tip: Use adaptable mannequins, retail props, and versatile store displays so you can refresh your setup quickly for different seasons or promotional periods.
• Example: A spring retail display might feature mannequins in floral outfits surrounded by artificial plants, while summer brings a transition to color, beachwear, and props like surfboards.

Why it works: Seasonal store displays tap into what customers are currently interested in, prompting timely purchases. Regular updates show your store’s values, trends and customer experience.

Ready to Update Your Retail Displays?

Retail displays and store displays are more than just fixtures—they’re your silent sales team and style ambassadors. By using tools such as shopping for diverse mannequins for sale, adding modern store displays, and using various commercial glass display cabinets, you can tell a compelling story with your merchandise, build customer trust, and drive sales.

By applying these five retail display tips, you’ll enhance the shopping experience, boost sales, and encourage repeat visits. Now is the perfect time to rethink your layout, upgrade your retail displays, and showcase your merchandise in the most engaging way possible. Contact the experts at Store Displays® for any questions or to help with your merchandising needs!